Facebook Inc (NASDAQ:FB) has announced yet another feature for advertisers using which, they could get into the details of the feedback of their brands and products. Facebook Inc (NASDAQ:FB) has the massive grasp on the user data because of the hold on mobile apps like WhatsApp, Instagram and Facebook Inc (NASDAQ:FB) Messenger. The company has announced a new program called ‘Topic Data’ which will let the advertisers and marketing companies to see what users are saying, commenting about their products. Trend analysis will likely be used for this purpose because it can easily show the trends about any product or idea.
An article on WSJ reported that Facebook Inc (NASDAQ:FB) claims that all the information given to the marketers under this latest program will be anonymous, meaning that marketers and advertisers will not be able to sneak into the details of the users. But still, the Topic Data program can cause a lot of skepticism among the users. But Facebook Inc (NASDAQ:FB) has done such things in the past, with an unprecedented confidence. It forced the users to install Facebook Inc (NASDAQ:FB) Messenger, it clearly targets the users with ads. But the company has got a strange customer confidence which no other company is able to get till yet.
The source quoted social media marketing experts, who think that the Facebook Inc (NASDAQ:FB)’s new service is a huge edge for the marketers as more and more traffic is coming from the social media these days. Companies will be able to see the effects of their products, demographic information of the users and much more. Facebook Inc (NASDAQ:FB) can get huge revenues from its refine ads.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).