Marketing on social media networks such as Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) during massive global events like the World Cup was discussed by Jim Anderson in a recent talk with Eric Chemi and Trish Regan on Bloomberg Television.
Early on in the clip embedded below, Anderson, CEO of SocialFlow, was asked whether it’s really possible for an event like the World Cup which only happens every four years to draw in a lot of people around the world and produce the kind of reaction which can be seen on social networks like Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR). Anderson said that yes, the World Cup has the power to do this.
He then pointed out that the reaction which has been observed on social media can be attributed to the spread of the use of smartphones throughout the world. He said that once people are watching events like the World Cup, they want to participate in the discussion and social media is one of the natural platforms where those discussions and reactions are made.
For marketing, brands then take to Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) and other social networks to do real-time marketing, he said. This is an opportunity for those brands and companies to interact with people who are engaged with the global event.
Nonetheless, he said that even though events are great, they only ever come sporadically and do not last a very long time. Marketers need to continue to be on social media, he said.
Watch the discussion below where more were discussed.
Facebook Inc (NASDAQ:FB) shareholders includes William C. Martin’s Raging Capital Management which held, as reported by the end of March, 647,000 shares in the social media giant. Another hedge fund with a stake in Facebook Inc (NASDAQ:FB) is Joe Dimenna’s Zweig Dimenna Partners which reported during the same period 610,442 shares in the company.
Twitter Inc (NYSE:TWTR) investors includes Paul Tudor Jones’s Tudor Investment Corp which said by the end of March that it held 38,942 shares in the company. Another Twitter Inc (NYSE:TWTR) investor is Marshall Wace Llp managed by Paul Marshall and Ian Wace which reported 27,516 shares in the company by the end of the first quarter of the year.