It seems everything is working for Mark Zuckerberg these days. The company rolled out its auto-play video ads program a few months ago. There was a lot of stir. People were questioning whether this would work or not. But the best thing about Facebook Inc (NASDAQ:FB) is that it persists in its product curve and give time to things to get cooked and reveal the results. Video ads of Facebook Inc (NASDAQ:FB) are working; they are yielding the results and profits for the companies. The attraction for the companies and big brands is of such value that they are considering Facebook Inc (NASDAQ:FB) video ads as a competitor of Google Inc (GOOGL)‘s Youtube video ads.
The attraction for the companies and big brands is of such value that they are considering Facebook Inc (NASDAQ:FB) video ads as a competitor of Google Inc (NASDAQ:GOOGL)’s Youtube, the biggest juggernaut of video streaming and online videos. In an article on Slate, it was reported that Heineken Light, a beer company, which opted for Facebook Inc (NASDAQ:FB) video ads recently is experiencing massive traffic after the company made a Facebook Inc (NASDAQ:FB) video ad some months ago.
The source quoted Ron Amram, an executive from the beer company. The company experienced 5.5 million views for the Facebook video ad in just three days. The exposure package was selected to show the ad in the news feed of around 35 million Facebook Inc (NASDAQ:FB) users for the said time period. Facebook Inc (NASDAQ:FB) started its video ads business in 2013. This year, the company claimed that it is recording around a billion views per day on its video ads.
The organic reach and search have increased 50% from May to July 2013, according to Facebook. Google Inc (NASDAQ:GOOGL)’s Youtube and Facebook Inc (NASDAQ:FB) video ads are the primary options for the advertisers. Google Inc (NASDAQ:GOOGL) is giving an option for the users to get rid of ads by paying the company a small subscription amount. Facebook Inc (NASDAQ:FB), on the other hand is more interested in expanding the ads and getting user data to craft useful ads around the user experience.
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