Facebook Inc (FB) Working on Autoplay Video Ads for Small Businesses


Facebook Inc (NASDAQ:FB)’s social media platform remains a top priority for most small businesses, which are looking for online promotion. Facebook Inc (NASDAQ:FB) counts ads as its biggest revenue stream. Currently, the company has 1.5 million small- and midsize-business advertisers working with it. As Re/code said in an article, earlier this summer, Facebook offered to small businesses, a training session, where it taught the small business promoters how to craft and build successful and useful ads campaigns online.  However, this ‘Boot Camp’ training did not teach about a very important aspect of Facebook ads, which will start to appear in the coming days: the Facebook Inc (NASDAQ:FB) auto play video ads.

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Facebook Inc (NASDAQ:FB)  has been testing auto play ads in the news feeds since past few months. However, experts think that Facebook video ads are not yet ready to go live as there are many complexities that are to be sorted out. Dan Levy, Facebook’s director of small businesses, also agrees that Facebook video ads have some vulnerabilities which need attention. In an interview with Re/code, Levy told that Facebook is testing the video ads in order to evaluate the user’s response and after this phase, the company will initiate the talks with small business owners about other issues.

“We have to get the consumer experience right, and auto play is obviously a big deal. We want to be sure people are seeing and loving auto play content from their friends so that when they see the commercial content it feels natural,” Re/code quoted Levy as saying.

Facebook Inc (NASDAQ:FB)’s major intention behind this step is to drive more revenue, because the major players in the business take video ads as their top option for promotion. If video ads achieve success, there will be a huge new market for Facebook Inc (NASDAQ:FB) in the coming years. However, pricing might represent an issue in the video ads for small businesses. Facebook was initially looking for $1 million to $2.5 million per ad, later cutting that cost to $600,000 in February.

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