Facebook Inc (FB) Is Beating Google Inc (GOOGL) In Ads Business With Lookalike Audience Feature


Facebook Inc (NASDAQ:FB) is rushing towards achieving massive milestones in the ads business. Google Inc (NASDAQ:GOOGL) being the trademark company in the field of ads, still outplays Facebook, but the social media giant’s latest quarterly reports depicts how quickly it can come near Google to compete in ads Facebook Inc (NASDAQ:FB) ads revenue increased by 64% to $2.96 billion in the quarter. In a program on Bloomberg, Ron Jewell, chief executive officer at Sprucemail talked about the reasons behind Facebook Inc (NASDAQ:FB)’s surge in ads business.

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Facebook Inc (NASDAQ:FB) reported 59% growth in sales. The revenue is $3.2 billion. Mark Zuckerberg has claimed that this quarter was strong in his call for investors. Jewell thinks that Facebook Inc (NASDAQ:FB) is investing heavily on measurement of ads business. It recently revealed a tool called Atlas which helps marketers and experts to see the behavior of users on mobile and computers in order to revamp their ads marketing. Jewell thinks that these tools are playing a formidable role in imbibing online ads experts because the real factor behind efficiency of any ads campaign is the user response.

Facebook Inc (NASDAQ:FB) has also launched a new Lookalike audiences for advertisers. Lookalike audiences feature helps companies create a customer base which resembles with their real fans. The interaction with Lookalike audiences helps brands to know more about market, demographics and selling opportunities.

Google Inc (NASDAQ:GOOGL) is being outplayed in the ads tracking business by Facebook Inc (NASDAQ:FB) because of smart features. Facebook has a people tracking tool which keenly observes activity of fans around ads. Jewell thinks that Facebook Inc (NASDAQ:FB)’s Atlas Tool has harnessed the multi-platform usage habit of users. Google Inc (NASDAQ:GOOGL)’s innovation in ads is mainly crafted around conventional means whereas Facebook Inc (NASDAQ:FB) has an edge because of its immensely popular social media platform.

 Ken Griffin‘s Citadel Investment Group held 4.58 million shares of Facebook Inc. (NASDAQ:FB). David Tepper’s Appaloosa Management hold around 600,000 Google Inc (NASDAQ:GOOGL) shares.

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