Facebook Inc (FB)’s COO: Instagram Ads Are a Great Opportunity


Facebook Inc (NASDAQ:FB)’s second quarter results didn’t just have a positive outcome on its stock; it also gave investors the confidence that the company has a potential to grow further, especially in the advertising sector.

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Julia Boorstin of CNBC, has reported on Sheryl Sandberg’s statements about Facebook Inc (NASDAQ:FB)’s advertising strategy and the scope for growth, particularly ads on Instagram and video ads. She was discussing about the all-round performance of the social networking giant and how it performed very well in the mobile advertising segment.

“Sandberg told me that Facebook’s really seen strong results across the board; both mobile and desktop across the globe and with advertisers big and small,” Boorstin said.

She added that Facebook Inc (NASDAQ:FB) has approximately 1.5 million active advertisers currently, which is up from 1 million in June last year. She also discussed about the growth opportunities ahead for the company across the segments.

“Sandberg called Instagram ads a great opportunity telling me that early tests are seeing great results and that advertiser demand is high, but she noted that they are taking it very slowly.”

Boorstin also discussed about the new video ads that look very promising and about the “Buy Button,” Facebook Inc (NASDAQ:FB) is currently testing. According to Sandberg, commerce is really important for the company, however, it is all about helping the marketers sell rather than selling themselves. She said that Mark Zuckerberg, the CEO of Facebook, was very confident on the messenger app during the earnings call and he said that the app is currently at a stage where the social networking website was in 2006.

Zuckerberg said that there are a billion searches being made every day and a trillion posts on the website. He said that they won’t take a cheap and easy approach by plastering ads everywhere, instead the company would execute carefully over a time span.

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