Facebook Inc (NASDAQ:FB) is expanding its ads network rigorously to take on its competitors. It has the mobile data edge over other companies like Twitter Inc (NYSE:TWTR) and Google because of a complete suite of apps like WhatsApp, Facebook Messenger and Instagram. In a recent development, it is reported that Facebook Inc (NASDAQ:FB) is working on a new ads platform to crush Twitter’s ads platform. Twitter Inc (NYSE:TWTR) is already struggling to attract users as well as advertisers. Facebook Inc (NASDAQ:FB) on the other hand has already two ads platforms under its belt. Its Atlas ads platform is designed for marketers to targeted audience base more efficiently. Facebook Inc (NASDAQ:FB) rolled out its product ads, which allow the marketers to showcase their products on Facebook Inc (NASDAQ:FB) and target the audience.
Twitter Inc (NYSE:TWTR) has MoPub Ads platform, which offers billions of ads to marketers every day, with options for real-time bid exchange, monetization and targeting. Facebook Inc (NASDAQ:FB) declined to comment on this report by Bloomberg about the upcoming ads platform.
An article on The Street predicted that shares of Facebook will rise because of the news of this new ads platform. Facebook Inc (NASDAQ:FB)’s ads tool is so powerful that it tells the advertisers if the targeted customer has seen the ad or not. Atlas also tells the advertisers about the type of device on which the ad was seen by the end user in order to facilitate for better targeting on different platforms. Twitter Inc (NYSE:TWTR) is unable to tackle Facebook Inc (NASDAQ:FB)’s quality of services and marketing up till now. The battle of ads between the two social media platform is going to heat up in the coming weeks.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.