Facebook Inc (NASDAQ:FB) is looking to create robust and useful methods to elevate its e-commerce efforts for years. Recently, it acquired TheFind, an e-commerce search. This could culminate into a huge threat for Amazon.com, Inc. (NASDAQ:AMZN) because of a variety of features Facebook Inc (NASDAQ:FB) is planning to launch which will give retailers, advertisers and end users an abundant space to shop, search the products and enjoy special offers.
The biggest advantage Facebook will have over Amazon.com, Inc. (NASDAQ:AMZN) is the social media aspect. People love to shop what is famous, trendy and fashionable among the youth. Millions of Facebook Inc (NASDAQ:FB) users could shop during their social media time, give reviews to products. Facebook Inc (NASDAQ:FB)’s retargeting of ads and product discovery features based on likes and popularity were already rolling out because of its partnership with TheFind since 2010. Amazon.com, Inc. (NASDAQ:AMZN) on the other hand remains a complete, dedicated shopping platform. It will remain to be the best option for small businesses, but Facebook Inc (NASDAQ:FB)’s e-commerce platform will imbibe all the youth and millennials.
Facebook Inc (NASDAQ:FB)’s product discovery will crawl all the major brands, retailers, websites like eBay and Amazon.com, Inc. (NASDAQ:AMZN) to give the aggregated results, comparisons special offers and details at one place. This will convert Facebook Inc (NASDAQ:FB) in a one-stop shop where is users could discover, buy products, pay, like, brag and check out.
Facebook Inc (NASDAQ:FB) will also launch location-based ads to increase local sales. Amazon will have to tackle Facebook Inc (NASDAQ:FB) by smart strategies and introduction of news features otherwise advertisers, retailers are likely to get drifted towards the social media giant, splitting the Amazon.com, Inc. (NASDAQ:AMZN)’s ecommerce market share.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).
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