87% Advertisers Prefer Facebook Inc (FB) Video Ads Over Google Inc (GOOGL) Youtube


A latest study has revealed that Facebook Inc (NASDAQ:FB) is going to dominate Google Inc (NASDAQ:GOOGL)’s Youtube in the video ads domain, at least for the current year. In a survey conducted by Mixpo, 87% of the advertisers said that they are planning to use Facebook Inc (NASDAQ:FB)’s video ads. On the other hand, around 81% of the respondents said that they will use Google’s Youtube video ads. Facebook Inc (NASDAQ:FB)’s video ads costs is much more than that of Google Inc (NASDAQ:GOOGL)’s Youtube, still, the advertisers are more tilted towards hosting their products on Facebook. This shows the Facebook Inc (NASDAQ:FB)’s potential. Facebook is just getting started in the video ads business and the results are shaking Google Inc (NASDAQ:GOOGL) to the code. Fast forward this to five years from now and we can easily say that Facebook Inc (NASDAQ:FB) could be the video behemoth and take over Google Inc (NASDAQ:GOOGL) within no time.

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The survey also noted that the advertisers and marketers don’t like to spend much on social media marketing. This trend is strange because it is now a well-known fact that most of the audience of the advertisers spend majority of their time on the internet on social media platforms like Facebook Inc (NASDAQ:FB), Twitter or Google Inc (NASDAQ:GOOGL) Plus.

Mixpo said that Facebook Inc (NASDAQ:FB)’s True attribution and grasp over user data and behavior are its biggest strengths over Google Inc (NASDAQ:GOOGL). Facebook Inc (NASDAQ:FB) offers complete result oriented information to advertisers. It doesn’t rely on third party cookies and data for user behavior. Google Inc (NASDAQ:GOOGL) on the other hand lacks this grip over its users and sticking to the conventional means.

 Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).

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