Twitter Inc (NYSE:TWTR) should purge its social network of fake followers because they are very damaging to the company and its users, Simon Trilsbach said in an interview on Bloomberg’s “On The Move”.
The comment about Twitter Inc (NYSE:TWTR) comes as the Socialbakers Vice President for Asia Including Japan was talking to host Rishaad Salamat about the social network’s woes.
He said that buying followers is a “cosmetic” way to make a profile look good. Fake followers also take away from users who will eventually not get the engagement with their audience that they would get if their followers were real people.
Fake followers also damage Twitter’s main goal which is to build a community where users follow profiles, brands and groups that they are genuinely interested in. Without a community like this, Trilsbach said that the social network will find it hard to monetize their platform.
Nonetheless, he did say that he thinks Twitter Inc (NYSE:TWTR) has a good strategy in combating fake followers and are very proactive in their approach to this issue.
Meanwhile, Twitter Inc (NYSE:TWTR) should strive to create a platform that has users who are engaged with the content. That, he said, would be the key to the unprofitable social network being able to better monetize their platform because it would be easier to display ads to people who are actively using the site because the company would know what content to display to these users based on their activities.
He said that in order for people to not push back against ads on their feeds, the social network needs to find a way to display more relevant content to users.
Daniel Benton’s Andor Capital Management reported 5 million shares in Twitter Inc (NYSE:TWTR) by the end of the second quarter of the year. That stake was then valued at about $204.85 million and made up 11.11% of the hedge fund’s whole portfolio.