Kim Kardashian, the reality-TV star, whose name has made its mark in jewelry, clothing and brand industry, has now a game with her name and it is becoming immensely popular. Kim Kardashian: Hollywood game was launched on 25th July and since then, it has been a hit and one of the most downloaded games on the Apple app store. People are reviewing it on the positive side as well. The developer of this game, Glu Mobile Inc (NASDAQ:GLUU), has gone up by 44% just because of this innovative game. Discussing the revenue and future prospects for the company because of Kim Kardashian: Hollywood game in a program on CNBC, the CEO of Glu Mobile Inc (NASDAQ:GLUU), Niccolo de Masi, said that the company was expecting a great success from this game because Kim Kardashian is a famous celebrity worldwide and launching a game with her name with a unique idea and creativity can do wonders.
“We are very bullish on where this game can be, in the long term and ultimately where the updates that we’ve already begun to bring out will enable the fan base to engage in another more rich way,” said Masi.
In the game, the player goes inside Hollywood, guided by a virtual Kim where she tells how to become the A class celebrity, starting from the E-class. Virtual Kim Kardashian gives the players some tips about getting more fans and the player is evaluated on the basis of the fame and fan base in the game.
Answering the question about whether the Kim Kardashian game will be more profitable than the Glu Mobile Inc (NASDAQ:GLUU) last hit, Deer Hunter, Masi said that he cannot say anything for sure about this comparison but one thing is for granted, this game will be one of the biggest games of all time. He also said that Glu Mobile Inc (NASDAQ:GLUU) was already pushing to new heights in the first quarter of 2014 and Kim Kardashian game success will definitely give a great push in the upcoming weeks.