Glu Mobile Inc. (NASDAQ:GLUU)’s stock continue to soar in the gaming world at the back of the company’s latest game, Kim Kardashian Hollywood. The game is already number two in Apple Inc. (NASDAQ:AAPL)‘s app store highlighting its potential to drive the company’s growth even further.
Glu Mobile Inc. (NASDAQ:GLUU)’s CEO Niccolo M. De Masi has told Bloomberg news that the company has been working with Mrs. Kardashian West closer to two years, to make the game a reality.
“It is an incredible partnership around a proven monetizing game engine, her brand, her user base and I think she certainly exceeded expectations for us” said Mr. De Masi.
Kim Kardashian Hollywood game according to Glu Mobile Inc. (NASDAQ:GLUU)‘s CEO is arguably the company’s best game this year. The game is about making it up in Hollywood as an A-List celebrity. The game delivers drama as well as Glitz and Glamour highlighting the true Hollywood Experience.
Mr. De Masi Notes that Mrs. Kardashian West, input on character customizations, as well as aesthetics, is what has made the game arguably the best celebrity simulation on Mobile. The CEO notes that the game is a $2 to $3 million effort project, excluding all sorts of marketing expenses plus Kim Kardashian energy and time.
Mr. De Masi also notes that this year is going to be a profitable year for the company, backed by the game as well as other restructuring efforts. The company remains strong on its Android business as well as oversee business seen by strong Q4 and Q1 results that the company posted.
Glu Mobile Inc. (NASDAQ:GLUU)’s CEO notes that recent strategies, as well as partnerships, have all but contributed a great deal in the company performing better.
“Mobile keeps growing we are very strong in the Android business, we are very strong overseas but we have been concentrating our portfolio on benefits between the IP that we own, acquisitions we have made, and partners we are working with,” said Mr. De Masi.
The CEO believes Glu Mobile Inc. (NASDAQ:GLUU)’s business will double and triple in the long run if the best titles are released with the right languages and in the right countries, to capture growth.
Mike Vranos‘ hedge fund Ellington initiated a stake in Glu Mobile Inc. (NASDAQ:GLUU) in the first quarter of 2014 and currently owns 253,900 shares of the company.