Stakes are high in the race to be a force to reckon with, in the fast-growing same day delivery business. Amazon.com, Inc. (NASDAQ:AMZN) is the kingpin in the space at the moment, but with Google Inc. (NASDAQ:GOOG) partnering with Barnes & Noble, Inc. (NYSE:BKS) for its Google Shopping Express, the race is more than open. De Silva and Philips’ Robin Warner, believes it is the perfect time for Google to enter the space, taking into consideration the negative publicity that Amazon has received from its ongoing tussle with Hachette.
Google Inc. (NASDAQ:GOOG) focus, of the same day delivery business still raises questions as to whether the giant search engine company will be up to the task of matching Amazon.com, Inc. (NASDAQ:AMZN)’s dominance in terms of pricing and shipping. The negative publicity that Amazon is currently getting from the public due to its tussle with Hachette could also work to the advantage of Google and Barnes & Noble, Inc. (NYSE:BKS).
“I think it is going to be a bit of an uphill battle with them. I think that you are absolutely on target that the timing was very opportune time to do this. There has been so much negative and public publicity about the Amazon.com, Inc. (NASDAQ:AMZN)-Hachette negotiation that is going on, this is a good time for them to jump in and do this,” said Warner in an interview on Bloomberg Business.
Partnering with Google Inc. (NASDAQ:GOOG) could not have come at a better time for Barnes & Noble, Inc. (NYSE:BKS), taking into consideration, it has been struggling with reduced foot traffic into its stores with many people preferring to do shopping online. Amazon’s dominance and level of competition have also worked to the disadvantage of Google and Barnes and Noble in the space.
“Barnes & Noble, Inc. (NYSE:BKS) has a bit of a problem right now, there foot traffic in their stores is down dramatically. People are going online they are ordering books probably a lot of them from Amazon and for Google Inc. (NASDAQ:GOOG), a big part of their business model is eyes going to their site and so their advertisers will pay them based on the number of people that are coming to the site. Well, a lot of the people are not coming to their site they are going to Amazon.com, Inc. (NASDAQ:AMZN),” said Warner.