Google Inc (GOOGL) and Apple Inc. (AAPL) Can Be Challenged By Wearable Startups In Future: Nick Bilton


Technology giants like Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) are giving an immense focus on the wearable devices to imbibe new users. Smartphones have reached the pinnacle of the modern technology. Processing chips, apps and software are going for a climax and experts are now hinting a vacuum that is going to cause the sales tumble. Wearables is the area which has the potential to grow. Wrist bands, health bands, smartwatches, detection bands and bracelets are some of the devices that are being launched in the market these days. Google Inc (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL) have also manufactured wearables in the recent future.

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Nick Bilton, The New York Times columnist talked about the future of wearables in a program on CNBC. Bilton thinks that wearables are of three types. The first type is for fitness related jobs. A person can easily wear a fitness band on knee, feet or arm and go for exercise in order to track his calories burnt and miles run. The second type of wearable devices, as Bilton explained, are the health tracking devices. Band aids and trackers fall in this category. Bilton gave the example of a tracker which is tied to the baby’s chest in order to track his breathing and body movements. So far, Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) have not achieved a milestone in both these areas. The third type of wearable is the fashion related devices. These devices include bracelets and bands. Technology companies like Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) are working to get a smart mesh between technology and fashion in order to attract the youth to buy these products.

Bilton mentioned a research study which depicted that the young generation doesn’t have any habit of wearing anything on the wrist. They don’t wear wristwatches anymore because mobiles are there to serve the purpose. Bilton thinks that any startup with a unique idea can disrupt Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) in the field of wearables.

 Carl Icahn‘s Icahn Capital Lp hold around 52.8 million Apple Inc. (NASDAQ:AAPL) shares. David Tepper’s Appaloosa Management Lp hold around 600,000 Google Inc (NASDAQ:GOOGL) shares.

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