In an article on Business Insider, it was reported that Google Inc (NASDAQ:GOOGL) Adsense is posing a lot of problems for the publishers. The source mentioned a recent case of a company called Pubshare, which publishes general viral content. In 2013, the website published an article which earned more than $1 million because of millions of clicks and views in just one month.
The owner of the website, Peter Ogtanyan, received a notice from Google Inc (NASDAQ:GOOGL) a few days after this post that he will not receive any of the amount generated from the Google Inc (NASDAQ:GOOGL) ads. The reason was the bad placement of ads. Google Inc (NASDAQ:GOOGL) is extremely strict about placement of ads. It strictly prohibits its publishers abut instigating the readers to click on the ads. Even accidental clicks, mixture of images and ads which can confuse the reader can wreck a havoc on a well-established websites.
Google Inc (NASDAQ:GOOGL) has been sued in a local court by Peter Ogtanyan. The court dismissed a request from Google which proposed it to end the case. Ogtanyan thinks that Google must tell beforehand about any changes that are necessary in the ads placement. When a publisher earns thousands of dollars, a sudden email notification abruptly denying any payment cannot be expected from the repute of Google Inc (NASDAQ:GOOGL).
The source mentioned numerous other websites which are banned from Adsense and their owners are in a process of appeal. A viral news website lost $500,000. A business website got $200,000 stuck with Google Inc (NASDAQ:GOOGL) because of ads placement. These websites are ready to change their website according to Google Inc (NASDAQ:GOOGL) policies but Google is strict about its decision.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.