Facebook Inc (NASDAQ:FB) has completely outpaced Google Inc (NASDAQ:GOOGL) as far as the current social media, ads and user base battle is concerned. Facebook has its plans well connected. It acquired famous messaging apps; built its ads platform; increased user growth to attract advertisers. Advertisers are attracted towards the platforms which are used by teens. Instagram, WhatsApp are exactly what advertisers want to showcase their products. This is where Facebook is unrivaled and Google is becoming irrelevant.
Google Inc (NASDAQ:GOOGL) has a bad track record at social media platforms. It has a number of failed social media projects under its belt like Orkut, Google Plus, Google Inc (NASDAQ:GOOGL) buzz. The company is striving hard to stay relevant in a market where the complete internet world is becoming fixated around the social media. Such disruptive are the trends set by Facebook Inc (NASDAQ:FB) and Twitter that in most of the areas in Africa and Asia, people cannot think of internet outside of Facebook Inc (NASDAQ:FB). Google Inc (NASDAQ:GOOGL) is trying different options to build its value on its core business, which is search. But Facebook Inc (NASDAQ:FB) is threatening the social media giant in every domain possible.
Facebook Inc (NASDAQ:FB) is trying to integrate the complete internet search dynamics in its own platform. It recently revealed its plans to host the content by partnering with famous websites. It is devising its own ads platforms. So far, publishers didn’t have any option to go for content, ads and revenue. Despite of the strong and somewhat unruly restrictions by Google Inc (NASDAQ:GOOGL), publishers had to listen and obey. A simple search algorithm tweak could kill a website’s traffic, depleting all the business. But Facebook is adding a plethora of options for the publishers and it is quite possible that more and more websites will opt-in for Facebook Inc (NASDAQ:FB) program.
Experts now think that even the acquisition of Twitter won’t help Google in its fight against Facebook Inc (NASDAQ:FB). Google Inc (NASDAQ:GOOGL) needs a complete overhaul and change of perspective in its social media business strategy to fight a behemoth like Facebook Inc (NASDAQ:FB).