Google Inc (NASDAQ:GOOGL) announced today that it has launched support for Shopping campaign in AdWords scripts. Shopping campaign is a different campaign type of Product Listing Ads (PLA) that Google Inc (NASDAQ:GOOGL) had launched, which streamlines the process of managing campaigns, bidding on products, reporting on performance, for marketers. The company informed about the launch in one of the posts on its Ads Developer Blog page.
According to the post, the current release enables users to work with their existing shopping campaigns, create product partitions and manage them, and run shopping reports. Google Inc (NASDAQ:GOOGL)’s AdWords script team asked the users, in the post, to try the new API and provide them with feedback.
As of June 30, 2014, Ken Fisher‘s Fisher Asset Mangement owns over 700,000 shares in Google Inc (NASDAQ:GOOGL).