Google Inc (GOOGL) Previews Android L; Introduces ‘Material Design’ For Android, Chrome OS & Web


Google Inc (NASDAQ:GOOGL) at its Google I/O conference unveiled a preview of the next version of Android, now being called simply as Android L, and introduced “Material Design,” the company’s new design language for Android as well as for their Chrome OS and other web properties.

Android L was introduced by Google Inc’s (NASDAQ:GOOGL) Sundar Pichai. According to CNBC, the new version of Android was being rumored to be called “Lollipop” but it has yet to be named by the web giant.

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The network’s Josh Lipton said that the most striking feature that Android L brings to the table is the personal unlocking feature which lets users unlock their phone using their voice or their location. It eliminates the need for a PIN, he noted.

Lipton, also said that this feature is clearly a shot being made by Google Inc (NASDAQ:GOOGL) to strike Apple Inc. (NASDAQ:AAPL) and its Touch ID. Watch the report below:

Meanwhile, Google Inc (NASDAQ:GOOGL) also unveiled during the conference its “Material Design” design language. The company’s Matias Duarte spoke of the new design language and how it will bring consistency to the Google look. Material Design is meant to work on smartphones, tablets, smartwatches, TVs and computers as it features guidelines that should help designers maintain a consistent look whether their product will be used on phones or other devices.

The new design language was featured in a Google+ app update last month. It includes new colors, a redesigned icons, an update to the official system font Roboto, and a more constant interface ordering. According to Duarte, the new design language was made because design is essential in today’s world and the web giant wanted to challenge itself to create a design that is not just for Android phones and tablets.



David Winters’s Wintergreen Advisers is a Google Inc (NASDAQ:GOOGL) investor with 36,763 shares in the company by the end of March. Another investor is Clint Carlson’s Carlson Capital which reported 36,555 shares in the company also by the end of the first quarter.

Disclosure: None