Google Inc (NASDAQ:GOOGL) and, Inc. (NASDAQ:AMZN) came into focus on CNBC’s Squawk Alley where experts delved into the opportunities and challenges of the technology companies in same-day groceries delivery.

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Experts Slava Rubin, the CEO and co-founder of Indiegogo, and Jon Steinberg, the CEO Daily Mail North America, weighed in on the matter of the two giant technology companies in the groceries war.

Google Inc (NASDAQ:GOOGL) is planning to stop, Inc. (NASDAQ:AMZN) from dominating grocery delivery business and according to Mr. Steinberg, the search engine company has the competitive edge to achieve its desires in the business. He  also noted that robots and drones are part of the play.

“I know everyone thinks I’m crazy, but watching the thing on TED this weekend, they posted a TED talk and had the robots where he’s pushing them and one’s holding a stick and balancing it, it is spectacular,” Steinberg said.

As to whether Google Inc (NASDAQ:GOOGL) has a chance in its groceries war with, Inc. (NASDAQ:AMZN), Mr. Steinberg envisaged a future where drones from Google will be flying overhead making deliveries. He also noted that Google has made big investment in the area and that positions it well for the opportunities as they come. Mr. Steinberg’s went on to say that “Google will be very successful in the technology with self-driving cars and drones.”

Amazon ahead of the game

On his part, Slava Rubin noted that, Inc. (NASDAQ:AMZN) is ahead with robots and that gives it an edge against Google Inc (NASDAQ:GOOGL) in the logistics play. In articulating his point, Mr. Rubin observed that, “I see Amazon as the logistics play and Google as the data. Right now you have play. Amazon is investing in systems ahead with the robots.”

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