Google Inc (GOOGL) VS Apple Inc. (AAPL): Battle Of Smartwatches Begin


Eyewear devices have ceased to imbibe the users around the world. When Google Inc (NASDAQ:GOOGL) Glass was launched, there was a much hype about it. But after some beta releases, problems and inability to attract the new markets, it is gone to the back burner. According to an article on Fox News, the new emerging devices having growth potential are wrist bands and smartwatches. The source quoted Juniper research, which reported that eyewear shipments will be only 10 million per year until 2018. Another report by CCS Insights claims that wrist bands and wrist wear devices will reach shipment mark of 135 million by 2018. It says that the face worn devices are only 2% of the total sales made in the eyewear smart devices.  It seems Apple Inc. (NASDAQ:AAPL) has premeditated the popularity and usage of smart devices. The company has launched Apple Watch. Its popularity and sales are yet to make a mark. On the other hand, Google Inc (NASDAQ:GOOGL) Glass failed to catch emerging markets.

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The article argues that smart eyewear devices have failed to land in the heart of emerging markets. Smartphones and wrist bands are liked by everyone, from millennials to corporate level users, but eyewear devices are used just for show offs, testing and development purposes.

Another smart watch is likely to hit the market very soon. This will be an Android watch which will allow its users to control Sonos system remotely. Android Wear smart watch Sonos control depicts Google Inc (NASDAQ:GOOGL)’s Android power. Apple Inc. (NASDAQ:AAPL)’s OS is not integrable with other devices and hardware because of strict conditions and ecosystem features. The battle of smart watches between Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) will be intensified in the coming months.

 Carl Icahn‘s Icahn Capital hold around 52.8 million shares of  Apple Inc. (NASDAQ:AAPL).  David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.

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