Google Inc (GOOGL) Vs. Apple Inc. (AAPL): Who’s Leading the Battle of Wearables?

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Google Inc (NASDAQ:GOOGL) has released Android wear that didn’t look fashionable. However, that is changing now and the new Smart watches that were launched recently and Google glass look fashionable as compared to the older models. Apple Inc. (NASDAQ:AAPL)’s iWatch is going to be rolled out soon and #1 brand in the world will have to face the heat if the iWatch impresses the consumers.

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Daniel Sieberg, Google technologist, was on CNBC recently and he discussed how the latest Android wear is different and trendy as compared to the older models. He also explained the features and benefits of the new Smartwatch launched by Google Inc (NASDAQ:GOOGL) in the I/O 2014. He began with the LG G-Watch and he showed how one can check an email real quick or see birthday reminders or even pick a call from the watch without actually taking out the phone.

“You can actually have your boarding pass right here on your watch as you go through security” Sieberg said explain the advantages of Google’s Smartwatch.

The G-Watch which is one of the wearables launched by Google Inc (NASDAQ:GOOGL) recently, comes at a cost of $229 and it’s compatible with Android 4.3+. It comes in two colors, black titan and white gold with customizable straps. Overall looks good however we didn’t yet see the iWatch to be launched by Apple Inc. (NASDAQ:AAPL) so Google can only play the waiting game to see if it has won the first battle in the Android wear.

The iWatch is supposed to be launched in October and in the war of wearables, the big question is if the watch or any other wearable device would be fashion item or functionality. Sieberg said that it would be a combination of both however it would be more about functionality. He said that the existing Android users numbering over a billion worldwide would be good prospects for Google Inc (NASDAQ:GOOGL) to sell more Android devices.

“There are 8 different shade models which we showcased earlier, 5 different prescription models for people who actually wear glasses like myself” Sieberg said explaining the models in Google Glass.

He said that Google Inc (NASDAQ:GOOGL) is also planning to partner with Luxottica Group SpA (ADR) (NYSE:LUX) in the near future to expand the range. Overall it looks like Apple Inc. (NASDAQ:AAPL)’s iWatch launch would need to be similar to the first iPhone from the company to beat its rival in Android wear segment.

Disclosure: None

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