Google Inc (GOOGL) VS Microsoft Corporation (MSFT): Price Wars Crushing the PC Market


Google Inc (NASDAQ:GOOGL) is enhancing its Chromebook business and signing deals with different vendors to make hardware and power them with its Chrome OS. All these efforts are to dominate the educational and Enterprise domain, where Microsoft Corporation (NASDAQ:MSFT) sits for years. An article on ABC said that Google Inc (NASDAQ:GOOGL) just launched its new Chromebook just for $149 and low prices are putting a lot of pressure on the PC business. PC makers are already facing a decline in their business around the world. Because of the competitive price wars, they have to deplete their prices, resulting in less revenues. But Microsoft Corporation (NASDAQ:MSFT) has still not left the hope in the mobile world. It recently launched its Surface Pro tablet with a decreased pricing. This could help its come back in the Enterprise.

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Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT) are trying to grab the Asian markets too. But Microsoft has a clear advantage here. For years, the home and office users are using Microsoft Corporation (NASDAQ:MSFT) apps. They cannot make a migration to an alien, new Chromebook OS just because the difference of a few dollars.

The source said that Google Inc (NASDAQ:GOOGL) Chromebook has a major disadvantage because of its lack of a hard drive. It works on the internet connection. This is a key factor which can make Microsoft Corporation (NASDAQ:MSFT) remain the juggernaut in the PC and mobile industry. Most of the people prefer native storage. But according to the IDC study, Google Inc (NASDAQ:GOOGL) Chromebook sales will double, touching 8 million units by the end of this year.

 As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.

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