Google Inc (GOOGL) Will Face a Tough 2015: Eric Jackson

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In a program on CNBC, Ironfire Capital founder Eric Jackson made some predictions for 2015. He said that it was thought that Facebook and Google Inc (NASDAQ:GOOGL) will suffer because of the massive secular shift from Desktop to Mobile. Facebook, thinks Jackson, has made a leap in the mobile and the company is now on the surge. Google Inc (NASDAQ:GOOGL) will suffer in 2015. It has no mobile devices. Its Android operating system is the only hope, but the coming year belongs to ecosystem oriented platforms. Google Inc (NASDAQ:GOOGL) will have to devise an ecosystem to fight the competitors like Apple.

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Jackson said that he has heard that there is a hiring freeze going on at Google Inc (NASDAQ:GOOGL). The ads business will have to take mobile ads into account otherwise Google Inc (NASDAQ:GOOGL) will lose a billion dollar area. Facebook is becoming an ads competitor of Google within a few years. If Google Inc (NASDAQ:GOOGL) does not pay attention to the mobile ads, marketers and advertisers will likely ditch Google Inc (NASDAQ:GOOGL) ads for Facebook mobile ads because mobile business is increasing drastically.

Google Inc (NASDAQ:GOOGL) will also have to make a leap in the hardware business. Its own mobile hardware device with Android will give it an ecosystem push in the industry. Jackson also claimed that Apple will make a big acquisition in 2015. This will be around $3 billion acquisition. He said that Apple has a lot of cash, even after giving $100 billion to shareholders.

David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.

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