Google Inc (GOOGL) Will Fail As a Mobile Virtual Network Operator?


In an article on BGR, Zack Ebstein said that the latest step from Google Inc (NASDAQ:GOOGL) to become a wireless giant might fail. The source said that Google Inc (NASDAQ:GOOGL) has a habit of taking things by storm. The company is investing billions in technologies that are going to pay off in the future. SpaceX, Genetic engineering, health sector and now, wireless. Google Inc (NASDAQ:GOOGL)’s disruptive technologies are here to make a change but wireless technology is a domain where The Mountain View giant might fail.

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Mobile Virtual Network Operator is the next title Google Inc (NASDAQ:GOOGL) wants under its belt. The source said that although the established wireless network providers like Verizon and At&T don’t have any threat, yet anything is possible because Google Inc (NASDAQ:GOOGL) is gearing up to take on the wireless sector completely.

The source quoted Phil Goldstein of FierceWireless. The source said that Google Inc (NASDAQ:GOOGL) does not have experience in this field and this might be the top reason of the possible Google Inc (NASDAQ:GOOGL) failure.

Customer services is the second point where Google Inc (NASDAQ:GOOGL) lacks the grip. The company does not have what it takes to be a massive wireless service providers. There are some regulatory issues which Google will need to sort out. It will have to establish a strong distribution channel and open offices.

Google Inc (NASDAQ:GOOGL) will have to open call centers in the country. The source might be right but Google Inc (NASDAQ:GOOGL) can become a wireless behemoth if it introduces a game changing technology with sound customer services.

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