Can Yahoo! Inc. (YHOO) Beat Google Inc (GOOGL) In Search Engine Revenues?


Google Inc (NASDAQ:GOOGL)’s Chrome and Mozilla Firefox are competing each other for years. Although Google’s Chrome beat Firefox years ago, there was a deal signed back in 2011 between the two companies. According to the deal, Google Inc (NASDAQ:GOOGL) was to pay $300 million per year to Firefox in return of Firefox using Google Inc (NASDAQ:GOOGL)’s search bar in its browser. Today, the deal has come to an end as Mozilla has put Yahoo! Inc. (NASDAQ:YHOO) in its search saddle. In an article on Re/Code Liz Gannes reported this news and said that Mozilla Firefox was counting 90% of its revenue from Chrome search. Google’s search bar was in Firefox since 2004. Marissa Mayer Yahoo! Inc. (NASDAQ:YHOO)’s CEO, who was Google’s executive back in 2004. She has issued a statement in which she labeled this deal with Firefox as “most significant partnership.”

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The deal between Firefox and Yahoo! Inc. (NASDAQ:YHOO) is signed up for 5 years. Mozilla’s CEO has said that its users search the web more than 100 billion per year. Yahoo! Inc. (NASDAQ:YHOO) search is not valued by most of the users. Everyone takes Google Inc (NASDAQ:GOOGL) as an authority in the search. Mozilla Firefox is also a way behind Google’s Chrome in terms of usage.

According to statistics, Google Inc (NASDAQ:GOOGL) Chrome has 60.4% market share. Mozilla Firefox has only 23.4$ share and Internet Explorer has around 9% of share in the browsing industry. Google will practically lose nothing from this deal. Majority of Firefox users will keep using Google Inc (NASDAQ:GOOGL) search from other means. Yahoo! Inc. (NASDAQ:YHOO)’s latest partnership is an effort to increase traffic and ads revenue. The company is desperately in need of cash and trying multiple things.

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