In a program on CNBC, Bridget Carey reported that Google Inc (NASDAQ:GOOGL) has introduced a new subscription service, an official ad blocker, which will let the users to use internet free of ads. The latest step from Google Inc (NASDAQ:GOOGL) has flummoxed many people. Google Inc (NASDAQ:GOOGL)’s main stream of revenue is ads. By crafting a subscription model to give an ad-free environment can quell this stream as advertisers will no longer be able to get the clicks and views from famous websites. Google Inc (NASDAQ:GOOGL) has announced a model according to which, a certain percentage of the ad-free surfing free ($1-$3) will go to the websites which will be hosting ad free experience. But even after this addition, the websites can suffer, consequently, the Google Inc (NASDAQ:GOOGL)’s earnings.
Carey said that many famous websites like Mashable and Science Daily have opted for this service from Google. When a user will be experiencing ad-free surfing, he would see pixelated patterns or the word “Thank You” on the place where the ad was hosted before. The latest step from Google Inc (NASDAQ:GOOGL) seems pointless. Majority of people who don’t want to see ads are using ad blockers.
Carey said that Google Inc (NASDAQ:GOOGL) is just trying alternatives for future. It has rolled out payment service for Youtube as well where people can pay some dollars to watch ad- free videos. They can also pay an amount of their choice if they like some artists or publishers on the video service. She said that this new service will not affect revenue models both for websites and Google Inc (NASDAQ:GOOGL).