Google Inc (GOOGL)’s Ads & Commerce Group Prioritizes Mobile: Sridhar Ramaswamy

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Google Inc (NASDAQ:GOOGL)’s ad and commerce group’s main focus is mobile, Google Senior Vice President Sridhar Ramaswamy has revealed in an interview with Bloomberg.

The comment comes as the internet giant will be rolling out local ads, a feature that debuted on mobile devices for the tech giant, to the desktop.

The rollout of the feature to the desktop marks the first time a Google Inc (NASDAQ:GOOGL) feature debuted on mobile before eventually being extended to the desktop, Bloomberg notes.

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According to Ramaswamy who oversees the ads and commerce group of the internet search and advertising giant, mobile is the focus of his team.

“Increasingly, we expect a lot from our mobile phones. Mobile – very, very unsurprisingly – is the top theme for the entire ads and commerce [team],” Ramaswamy is quoted by the publication as saying.

Furthermore, he said that mobile devices can have a big impact on local business especially since these devices are being carrier around by its users. Thus, these devices know where their users are which is why Google Inc (NASDAQ:GOOGL) developed local inventory ads for mobile first, Ramaswamy noted.

Part of Google Inc (NASDAQ:GOOGL)’s Google Shopping service, local ads intend to show people what the products available near them in turn informing users the merchandize of local stores even before a visit to physical locations.

According to Bloomberg, the boom in use of mobile devices has pressured Google to develop more advertising products for these devices. Furthermore, Bloomberg cites data from EMarketer Inc. that points to Google also feeling competition from the likes of Facebook Inc. (NASDAQ:FB) which saw its share of mobile ads increase to 22% from 18% last year.

Nonetheless, data from Covario Inc. cited in the Bloomberg report points to 57% lower cost of mobile ads compared to desktop ads. Google’s ad prices also fell 6% in the second quarter, the publication notes, but it seems Ramaswamy is unfazed by these numbers.

The executive is said to be directing his team to make services that deliver long-term results as he is confident that prices for services like these will eventually increase.

Google Inc (NASDAQ:GOOGL) shareholders includes Stanley Druckenmiller’s Duquesne Capital. The firm reported 259,610 shares in the company by the end of the second quarter.

 

Disclosure: None

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