Google Inc (NASDAQ:GOOGL)’s Google+ might be lagging far behind its rivals like Twitter, Facebook etc. in terms of active users, but the social networking platform is quite a hit among the travel brands. L2, a subscription-based business intelligence service that benchmarks the digital competence of brands, recently came up with L2’s Intelligence Report: Social Platforms. The report found that though Google Inc (NASDAQ:GOOGL)’s Google+ is the preferred choice of travel brands for social outreach than other networks.
An important reason for travel brands to be present on Google Inc (NASDAQ:GOOGL)’s Google+, as the report pointed out is because of (NASDAQ:GOOGL)’s Carousel.
“The number of reviews and ratings on a brand’s Google+ pages are among the top five factors that correlate to a high ranking on Google search and Google Local Carousel. Quantity of citations and number of +1’s are others,” the report said.
The report also found that percentage of brands with global and property-specific presences on Google+ saw an increase of 45%, from 21% in 2012 to 66% in 2013.