Microsoft Corporation (NASDAQ:MSFT) has always suffered in its mobile business. When the Redmond giant bought Nokia, experts were hopeful that it will come out with something big but business tumbled for the company. iPhone and Android market penetration has crushed Microsoft to the core. So far, it has only 3% market share, the majority of which comes from emerging markets. But there are some startling changes that are being noticed by market experts. Microsoft Corporation (NASDAQ:MSFT)’s CEO Satya Nadella’s mobile first Cloud first strategy is giving fruits.
An article on the New York Times said that there has been a massive influx of news about Microsoft Corporation (NASDAQ:MSFT) apps in the media. Office for iOS, OneDrive, email app Outlook for iPhone, DropBox integration with Microsoft Corporation (NASDAQ:MSFT) Office and the list goes on. What is the result of all these partnerships Nadella is making? For the answer, one must look at his phone. If you are a productivity-centered phone user, you must have Skype, Office, Dropbox (or even OneDrive), email app Outlook on your phone. All these apps have now Microsoft Corporation (NASDAQ:MSFT)’s label on them, depicting the success of Microsoft’s mobile strategy.
The source said that acquisition spree for Microsoft Corporation (NASDAQ:MSFT) is working. The graceful Outlook app for iPhone is the result of a $200 million acquisition of Acompli. Microsoft’s Outlook is being loved by everyone. Its design is simple, responsive, snappy, and above all, time-saving, thanks to its two parted interface.
Microsoft Corporation (NASDAQ:MSFT) adopted a strategy of integration with all the big industry players because it could not win the mobile war all by itself. It seems this strategy is working.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.