Hewlett-Packard Company (HPQ) Fusion 3D Printing Technology To Grab $13.4 Billion Market?


In an article on Seeking Alpha, it was reported that Hewlett-Packard Company (NYSE:HPQ) has entered the domain of 3D printing with its latest Fusion printing technology. Hewlett-Packard Company (NYSE:HPQ) has recently announced to split its business in two parts: one will deal with services and other will inculcate PC and printer business. HP is hopeful that dividing its business in parts will let it increase the focus and grip in the Enterprise marketplace. The source said that Hewlett-Packard Company (NYSE:HPQ) started its 3D printing endeavors back in 1990 but so far, the company has failed in imbibing the customer interest. Pricing, lack of awareness and features are the main problems Hewlett-Packard Company (NYSE:HPQ) is facing in its 3D printing technology.

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Hewlett-Packard Company (NYSE:HPQ) has signed several partnerships with 3D printing companies in order to clear the way of market hurdles. It has announced that its latest Fusion printing technology will be 10 times faster than before. Hewlett-Packard Company (NYSE:HPQ) has also claimed that pricing model will be competitive and it will facilitate the Enterprise and small business to get the full use of 3D printing technology.

Hewlett-Packard Company (NYSE:HPQ) has big plans to capture the 3D printing market by 2016. Major 3D printing companies are welcoming this step from HP. Recently, Stratasys CEO said that HP has done the right thing to revive its ambitions to take over the 3D printing world.

According to Gartner, 3D printing market will brush around $13.4 billion by 2018. Market is vast and Hewlett-Packard Company (NYSE:HPQ) can easily lead it in the near future with its innovative technologies like Fusion.

Ralph V. Whitworth is one of the shareholders of Hewlett-Packard Company (NYSE:HPQ), having around 28 million shares of the company.

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