How Does Facebook Inc (FB) Fight Against Spammers And Their Inappropriate Activities?

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Facebook Inc (NASDAQ:FB) has received a lot of criticisms for inappropriate usage by spammers, fake accounts and unauthentic usage of the platform. But Facebook has been very quick and prompt in their measures to control these activities. In a recent Facebook business news, Site Security Engineer at Facebook Inc (NASDAQ:FB), Matt Jones posted on security page and has warned the users about improper usage of platforms.

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The post by Matt Jones talked about how different people prefer using Facebook Inc (NASDAQ:FB) for their personal and business purposes. National Cyber Security Awareness Week kicked off on October 1 and Facebook thought that the moment is right to let the users know about the initiatives and measures that Facebook’s security team took to control the inappropriate activities on the platform.

“[…] We adapt our defenses constantly to stay ahead of spammers’ techniques, and one area we’ve focused on for several years is fake likes. We have a strong incentive to aggressively go after the bad actors behind fake likes because businesses and people who use our platform want real connections and results, not fakes. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in our best interest to make sure that interactions are authentic,” Jones wrote in his post.

Jones pointed out that money is the force behind creating fake likes, which doesn’t create any value to the business. Spammers who involve in these activities promise the ‘admins’ that they would get so many number of likes to their page for some payment. To achieve the target, spammers create fake accounts and even hack into real accounts and acquire more likes. Facebook Inc (NASDAQ:FB) concentrate on their effort in negating these attempts and reduce the profit for the spammers.

Facebook Inc (NASDAQ:FB) has a abuse-fighting team which concentrates on identifying and catching suspicious activities in the platform. They have various manual and automated systems at various check points like registration, friending, liking, etc to catch any suspicious activities. The counter measures to caught suspicious activities may include blocking fake accounts and delete all the fake likes. The counter measure against spamming has even spread to academics as well.

Jones mentioned that Facebook Inc (NASDAQ:FB) has received nearly $2 billion legally from spammers through various judgments. Other measures include limiting the number of likes per account and if a page gets unusually high likes, the team verifies if the likes are legitimate or not.

Jones also advised users to avoid and neglect fraudulent likes, since it causes more damage to the business. He advised business to concentrate on growing their business rather than just concentrating on increasing the number of likes. He added that targeting is the key to achieve the end goal of a business. He cautioned users to be safe from malware infecting the computers. He added that these malwares might come from suspicious links posted, websites claiming to give special additional features on Facebook and downloading add-on which claims to enhance the Facebook performance. He said that there is nothing available to get names of people viewing user profile, color change for profile and removing timeline from profie, which many add-ons claim that they can do.

As of 30 June 2014, Julian Robertson’s Tiger Management hold around 3.4 million Facebook Inc (NASDAQ:FB) shares.

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