Facebook Inc (NASDAQ:FB) is leaving no stone unturned when it comes to the ads businesses. It launched video ads, ads platforms and features to facilitate the advertisers yet keeping the information secure and spam-free. Recently, the social media giant rolled out ‘Topic Data’, a data licensing scheme for the advertisers which will let them know what users are loving about products. It will be a complete data trend analysis tool. Advertisers will be able to quickly check the mood of Facebook Inc (NASDAQ:FB) users. If they want to know about any product and what trends are going viral on Facebook Inc (NASDAQ:FB), they will be able to know using the data licensing tool that was announced last week.
Facebook Inc (NASDAQ:FB) will find a new way to monetize its data licensing. It will not charge the advertisers to use this tool. Rather the will monetize on the basis of huge activity that will come as a result of Topic Data. When an advertiser sees detailed insights about the product ads campaigns, he will invest more to get the targeted results, resulting in more revenue for Facebook Inc (NASDAQ:FB).
Facebook Inc (NASDAQ:FB) is radically increasing it price per ads and investors don’t like these moves. Other social media companies like Twitter monetize heavily on data licensing. Facebook can also start charging fee for its data licensing services to increase the revenue. But in the start, Facebook Inc (NASDAQ:FB) will try to increase its deals with data partners and advertisers.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).