92% of the Facebook Inc (NASDAQ:FB)’s revenue came from advertising. There are more than 40 million business pages on Facebook Inc (NASDAQ:FB). This shows how Facebook is playing a key role in the growth of small business around the world. In a program, Facebook Inc (NASDAQ:FB) Small Business VP Dan Levy said that Facebook’s goal is to connect all the people around the world and that includes small business. He said that Facebook does not differentiate between small and big business. The division, according to Levy, is a fuzzy line, which could create problems in growth and sales. Levy said that there are more than 2 million Facebook advertisers, and a majority of this is small businesses.
Answering a question about how Facebook Inc (NASDAQ:FB) could help small businesses in growth in the tough business conditions, oil prices, regulatory issues, Levy said that Facebook Inc (NASDAQ:FB) is helping businesses to reach new customers, and that is the most vital part. Facebook is launching new tools and services that help small businesses to see where their investment is going. Facebook Inc (NASDAQ:FB) is helping advertisers to track their ROI and efforts. Facebook Inc (NASDAQ:FB) saves time and money, the only two basic assets of a small business.
Levy said that the basic unit of Facebook advertising is a Facebook Inc (NASDAQ:FB) page. Apart from that, one can use advertising tools and products like campaigns, paid ads, sales and much more. He said that using Facebook Inc (NASDAQ:FB) tools, advertisers can channelize their investments instead of spraying dollars everywhere.