How Facebook Inc (FB)’s Effort To Monetize 600 Million Users Will Fail Badly


A lot was expected from Facebook Inc (NASDAQ:FB) when it announced that it is going to turn its Messenger app into a platform. But the first lot of 40 apps that are designed and developed for the Facebook Inc (NASDAQ:FB)’s Messenger app for phones have disappointed many. In an article, Mike Elgan said that the majority of apps that are rolled out for the Messenger don’t solve any problem. These apps include silly cartoon buttons, weather apps, small games that were already around in the user phones, score sharing sports apps. Elgan thinks that Facebook Inc (NASDAQ:FB) Messenger platform will create more noise and spam, a nuisance which is already becoming a headache for the Android and iPhone users.

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The source said that Facebook Inc (NASDAQ:FB) just took the idea of integrating apps and games into its Messenger from the famous apps in Asia like Line and WeChat. The concept if old and Facebook Inc (NASDAQ:FB) dressed it with its trademark marketing to create a hype in media.

Elgan thinks that Facebook Inc (NASDAQ:FB) Messenger is just another attempt to monetize 600 million users and give a way to the advertisers to sneak their way into the daily usage interface of users. The source mentioned several other failed efforts from Facebook Inc (NASDAQ:FB) to get dollars out of its Messenger users.

The source claimed that Facebook Inc (NASDAQ:FB)’s strategy of giving third-party apps in the Messenger app will fail badly and will create clutter and noise.

   Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).

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