The Progressive Corporation (NYSE:PGR) and Amazon.com, Inc. (NASDAQ:AMZN) were two companies mentioned by Tresensa CEO Rob Grossberg who are taking advantage of their offerings to market themselves using games.
Tresensa, the CEO and cofounder explained, is an HTML5 internet gaming company that lets people play applications without downloading an app in the traditional sense from app stores like Google Play or the Apple App Store.
At the start of the interview, the CEO was asked whether there really is a need to their service. He was also asked about competing against Google Inc (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL), the undisputed kings in the mobile space at the moment with iOS and Android. According to Grossberg, gaming is a dominant part of the mobile landscape and Apple and Google are controlling this market. His company, he said, is redefining this landscape by offering tap and play games using HTML5 and mobile web browsing.
Asked whether people are really impatient about downloading games that they need tap-to-play instant games via mobile web browsing, Grossberg explained that the opportunity lies for media companies and brands that want to promote using games. People are more likely to check out a game if they are readily available to be played, say for example, from a tweet with a link to the online version of the game, he noted.
He said that an example of companies that have been promoted using games in their platform are The Progressive Corporation (NYSE:PGR) and Amazon.com, Inc. (NASDAQ:AMZN).
He said that The Progressive Corporation (NYSE:PGR) was their first partner for a game. The CEO noted that at the end of the game they developed with the company, it was an option to tap through to get a quote. Furthermore, the brand message was very prominently promoted in the game and people remembered the brand after playing the game, he said.
Another example is a recent game they made with Scooby Doo and Wrestlemania. He noted that at the end of the game, people could follow a link to the online store of Amazon.com, Inc. (NASDAQ:AMZN) in order to purchase a DVD.
Watch the full interview below.
The Progressive Corporation (NYSE:PGR) investors includes Ric Dillon’s Diamond Hill Capital which reported by the end of March about 5.91 million shares in the company, another investor is Ken Griffin’s Citadel Investment Group which said it had about 5.02 million shares in The Progressive Corporation (NYSE:PGR) by the end of March.
Amazon.com, Inc. (NASDAQ:AMZN) investors includes Bronson Point Partners managed by Larry Foley and Paul Farrell which said by the end of the first quarter of this year that it had 72,500 shares in the company. Standard Pacific Capital managed by Douglas Dillard Jr. and Raj D. Venkatesan also said it had 69,676 Amazon.com, Inc. (NASDAQ:AMZN) shares by the end of the same period.