IMAX Corporation (USA) (NYSE:IMAX) next play in terms of entertainment is ensuring that convenience is at its best in terms of content delivery to customers. In an interview on CNBC, the CEO of the company, Richard Gelfond, reiterated that cost is not the main consideration when delivering quality entertainment, but essentially it is about ensuring people get their content whenever and wherever they need it.
Driven by the need to attract the young generation has seen the company make a number of changes in the way it provides its content. New Technology complimented with quality content is expected to define the company in the future.
“[…] We’ve moved from 2D for every movie to some movies in 3D. We invented the laser technology which we are introducing later this year which is going to provide better contrast […] We are introducing this year a new sound system. And we think we just have to stay ahead of the curve […],” said Mr. Gelfond
The use of laser technology for sound quality pictures is expected to be a hit with the young generation, backed by a competent, reliable sound system.
The giant entertainment company has already announced plans to transform people’s homes into mega 3D theaters at a cost of $3 million. It goes without saying that very few people will be able to afford such a high price, to be able to enjoy the one of a kind entertainment experience that IMAX Corporation (USA) (NYSE:IMAX) promises to offer.
IMAX Corporation (USA) (NYSE:IMAX) claims the hefty amount goes into the installation of projectors and one of a kind seats as well as screens with glaring lights at the comfort of one’s home. Cost is expected to be a major issue with many people. The company is making a push to attract the young generation who seem to have forgotten the beauty of watching movies on exquisite cinemas and theaters.
IMAX Corporation (USA) (NYSE:IMAX) tagline ‘never compromise’, according to the CEO, means that cost should never be an issue when one is looking to have quality time sited back at home and watching a movie just the way the director wanted it made.
Ken Griffin‘s Citadel Investment Group owns 280,269 shares of IMAX Corporation (USA) (NYSE:IMAX), with a reported value of $7.98 million.