Intel Corporation (INTC) Is Trying To Be Innovative with Introducing Smart Bracelet


Intel Corporation (NASDAQ:INTC) is set to launch its first wearable smart bracelet, My Intelligent Communication Accessory (MICA). This smart bracelet will have a leather strap, a usb port, curved sapphire touchscreen display and gemstones. It will cost around a $1,000. Intel Corporation (NASDAQ:INTC) will reveal it on Opening Ceremony’s spring/summer 2015 fashion show. Discussing this new launch by Intel in a program on CNBC, experts said that this is a smart, innovative move by Intel Corporation (NASDAQ:INTC) to cease the wearables market, which has a lot of potential. CNBC’s Pete Najarian said that Intel is trying to be innovative with the launch of this bracelet.

intel logo

“They are trying to be innovative, they are trying to be in front of things and they are willing to make some effort to make some shorts to see what they can do to, where they can get to, we know they are getting in to the mobile more and more, they have been able to impact that, everybody said they wouldn’t be able to, they are […],” said Najarian.

He added that if customers are willing to pay $500 for shoes, they will also pay $1,000 for this watch.

Karen Finerman said that the new bracelet looks heavy and Intel should reduce its size for the customers. Josh Brown added that all wearable smart devices will be almost at the same level in terms of functionality, but for the time being, Intel Corporation (NASDAQ:INTC)’s smart watch can attract the market. He said that Apple Inc. (NASDAQ:AAPL) is looking for a reset in the whole product line with its iWatch.

Ken Fisher’s Fisher Asset Management is one of the biggest shareholders of Intel Corporation (NASDAQ:INTC) with nearly 19 million shares.

Disclosure: None

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