Intel Corporation (NASDAQ:INTC) has launched the MICA or “My Intelligent Communication Accessory,” a high-end smart bracelet that is more aimed at those looking for luxury and fashion items than those who are looking for a plain smart watch.
Intel Corporation (NASDAQ:INTC)’s MICA features a curved sapphire display and will be part of Opening Ceremony’s Spring/Summer 2015 fashion show. The smart bracelet is said to be designed by Opening Ceremony and engineered by Intel.
The announcement comes after CNET reported last week, citing an unnamed source familiar with the project, that Intel Corporation (NASDAQ:INTC) will be the next company to enter the wearables market.
Just as the source told CNET, the MICA will be available at luxury retailer Barneys New York. According to Intel Corporation, the smart bracelet will also be available at Opening Ceremony stores and will be priced under $1,000, in line with the fashion house’s pricing for jewelries and accessories (you can find much lower prices on online trading academy).
The launch of the MICA marks the culmination of a project first announced by Intel Corporation (NASDAQ:INTC) and Opening Ceremony at this year’s Consumer Electronics Show in Las Vegas. During the expo, the technology veteran and the fashion house said that Opening Ceremony’s Humberto Leon and Carol Lim will be designing a smart accessory that will be engineered by Intel Corporation.
The MICA features SMS, alerts, and notifications. Furthermore, Intel Corporation said that one model of the MICA will feature black watersnake skin, pearls from China, and lapis stones from Madagascar. Another model is said to sport white watersnake skin, tiger’s eye from South Africa, and obsidian from Russia.
Other features of the MICA aside from the sapphire display and the materials will be announced at a later date, Intel Corporation said. However, the company did reveal that the smart accessory will be available during the Holiday season this year.
Jean-Marie Eveillard’s First Eagle Investment Management is an Intel Corporation (NASDAQ:INTC) investor with a stake that has about 39.54 million shares, as reported by the hedge fund by the end of the second quarter of the year.