Intel Corporation (NASDAQ:INTC) is hoping to succeed where other companies have been unable to, and bring true fashion and style to wearable devices. The chipmaker has teamed up with Fossil Group Inc (NASDAQ:FOSL), a company that specializes in creating fashionable accessories, to fuse their style with Intel Corporation (NASDAQ:INTC)’s wearable smart technology on future unannounced wearable products. News of the collaboration was detailed on Friday in a blog post by Intel’s corporate vice president and general manager of the New Devices Group, Michael A. Bell.
If the wearables space still has one prime criticism levied against it, it is that the devices often stick out like sore thumbs. Fashion in wearables is still largely defined by large, boxy designs, gimmicky-looking devices, and dull single-color schemes usually consisting of black or silver.
Intel Corporation (NASDAQ:INTC) recognizes that to truly bring wearable devices to the next level of consumer acceptance, they need to be truly fashionable and devices people will want to wear; not just devices they’ll unashamedly wear while they jog to track their performance, but something they would wear out to the restaurant in plain view of the other patrons.
The partnership is the just the latest between Intel Corporation (NASDAQ:INTC)’s New Devices Group and other specialized companies to help bring their visions to life. They’ve previously announced partnerships with SMS Audio and Opening Ceremony to bring new earbuds and a wearable bracelet to market, respectively, and acquired startup Basis to help fast-track their growth in health tracking wearables.
Intel Corporation (NASDAQ:INTC) also launched the Make it Wearable Challenge back in January, a $1 million contest to encourage exciting new innovation in wearable designs and collaborate to bring those products to market. The contest has since been whittled down to ten finalists, which includes the Blocks modular smartwatch, and the ProGlove production glove.
Ken Fisher’s Fisher Asset Management is a leading hedge fund shareholder in Intel Corporation (NASDAQ:INTC) with nearly 19 million shares in the chipmaker as of their most recent 13F filing on June 30.