Intel Corporation (NASDAQ:INTC) announced today in a press release on its website a collaboration to develop “the first heart-pounding personal audio system converging lifestyle and technology innovation for an exceptional fitness experience” with SMS Audio LLC, a premier audio headphone and accessories brand, founded by American rapper Curtis Jackson, known by his stage name “50 cent”. Intel Corporation (NASDAQ:INTC) will power the multifunctional device that is designed to bring a high-quality sound, comfort and fashion to athletes of all levels. The device will be available in the last quarter of the year, according to the statement.
The SMS Audio Biosport In-Ear-Headphones will thus extend the recently launched SMS Audio Sport Collection, and deliver high quality audio while gathering data on fitness performance thanks to advanced technology features supplied by Intel Corporation (NASDAQ:INTC). The partnership with Intel Corporation (NASDAQ:INTC) will aim to fuse fitness with technology by bringing together the latest in fitness-monitoring biometric technology and a high-quality audio and style.
Among the features, the headphones will have biometric sensors in a custom heart rate monitor in-ear headphone so that athletes could collect data during training, such as heart rate, pace, distance and calorie burn, while the ear-hook design will provide a comfortable fit, while an energy-harvesting audio jack will remove the need for extra batteries or chargers. The headphones also will have a built-in optical sensor for constant measuring of heart rate during exercises and states of relaxation, while a 3.5 mm gold-plated audio jack that powers the biometric monitoring capabilities will enable users to have the freedom of on-the-go power. The headphones will be sweat- and water-resistant and compatible with popular mainstream fitness app RunKeeper.
Brian M. Nohe, the president of SMS Audio, said that the company is now the first one to provide this level of integrated and helpful biometric information. Michael Bell, corporate vice president and general manager of the New Devices Group at Intel Corporation (NASDAQ:INTC), also underlined the benefit of integration into one-device:
“With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology.”