Intel Corporation (INTC) To Launch Basis Peak Smartwatch


Intel Corporation (NASDAQ:INTC) has finally revealed the name of its upcoming smart watch. The next generation fitness band from Intel is named as “The Basis Peak” and it will be shipped this November, PC World reported citing Intel Corporation (NASDAQ:INTC)’s wearables chief, Mike Bell. According to the source, Bell revealed an image of Basis watch on Intel Developer Forum on Tuesday. Bell said that Apple Inc. (NASDAQ:AAPL)’s launch of smartwatch is giving a huge boost to the wearables industry and that Basis Company is the leader in fitness tacking devices and currently have some established devices in the market.

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Intel Corporation (NASDAQ:INTC) has decided to make a major penetration in the wearables market. At the CES 2014, Intel’s CEO Brian Krzanich introduced smart earbuds for runners that can track their heart beat and show it on their smartphones. Intel recently announced a smart bracelet for women that will be launched next year.

Earlier Krzanich claimed that that the Basis band will be thinner and lighter and will have a better screen and long battery, PC World said. He didn’t reveal the price of the Basis watch. Basis band will also be able to predict restful sleep timings by monitoring the heart beat trends.

According to Mike Bell, cited by PCWorld, Intel Corporation (NASDAQ:INTC) will break the trend of locking customers into the ecosystem of data by different companies that are launching fitness tracking devices. Intel is also planning to roll out smart “iQ” development kits to allow different companies to prototype Intel’s embedded Edison processor. Intel Corporation (NASDAQ:INTC) will also reveal the API to make it easy for the third parties to integrate data with applications facilitating the Basis band features.

Ken Fisher’s Fisher Asset Management is one of the shareholders of Intel Corporation (NASDAQ:INTC) with nearly 19 million shares.

Disclosure: None

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