Intel Corporation (NASDAQ:INTC) has announced that it is set to launch a smart bracelet during the opening ceremony Spring/Summer 2015 fashion show which is scheduled New York’s Fashion Week. CNBC’s Courtney Reagan reported on this news and said that there will be two versions of this new bracelet that will be on sale in the holiday season. The bracelet will be made up of white and black leather and will have gemstones on it. There will be a smart screen on the back side of the bracelet. AT&T Inc. (NYSE:T) is the exclusive carrier for this smart wearable by Intel Corporation. The price tag is pretty hefty though, asking for $1,000 for this Intel’s masterpiece.

intel logo

Reagan showed an excerpt from an interview with Ayse Ildeniz, Intel Corporation (NASDAQ:INTC)’s VP for New Devices Group.

“We wanted to stretch the market a little bit out and tell women that come and test the technology, and learn it but in the meantime have it aesthetic and have it in a way that you like. So, absolutely, I think there is already a ton of smart watches that men use, so it’s time for women to get in the game,” said Ildeniz.

Reagan also quoted a survey by Citigroup Inc (NYSE:C), according to which, 80% of the respondents say that would like to buy a smart watch that looks like a traditional watch. She said that price remains the most important factor in wearables and Intel Corporation (NASDAQ:INTC)’s new bracelet, with a big price tag, lags at this point. CNBC’s Jon Fortt contradicted with Citi’s claim that the wearable industry is worth of $30 billion. He said that there is no specific idea about what attributes are necessary for these smart wearable devices so any estimates at this point have no grounds.

Ken Fisher’s Fisher Asset Management is one of the biggest shareholders of Intel Corporation (NASDAQ:INTC) with nearly 19 million shares.

Disclosure: None

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