International Business Machines Corp. (IBM) Enterprise Apps Offer 30% Customization, 70% Standard Support

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In an article on Tech Republic, it was reported that International Business Machines Corp. (NYSE:IBM) is much bullish on its new release of first lot of apps that are designed for Enterprise mobile infrastructure. The apps are designed in partnership with Apple in order to solve the problems of the corporate world. The source quoted International Business Machines Corp. (NYSE:IBM)’s director of MobileFirst enterprise department, Mike Gilfix. Gilfix thinks that IBM will monetize heavily from its corporate suite of mobile apps. He said that International Business Machines Corp. (NYSE:IBM) first rolled out a test version of apps for selected partners in order to get a smooth picture of how the apps will solve the problems of the corporate sector.

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 International Business Machines Corp. (NYSE:IBM) has tapped into the industrial mobile sector at a larger scale with these apps. For example, its app will help the pilots in the future to quickly solve the problems in fuel calculation with respect to flight time by predicting and allocating connected resources.

It is interesting to note that International Business Machines Corp. (NYSE:IBM) has not deployed the proprietary model for its API of the new apps. This would mean that anyone would be able to extend and deploy these apps. But Gilfix said that IBM’s MobileFirst platform will make sure that none of the corporate apps of the company could get replicated. But this seems hard to implement.

Monetizing model is subscription based; with one-time integration charges options and cost per device deployment model. International Business Machines Corp. (NYSE:IBM)’s director said that the apps are based on 70% standard platform oriented dynamics and 30% of the customizable loose ends which can be used on the demand of customers.

Among the shareholders of International Business Machines Corp. (NYSE:IBM) is Berkshire Hathaway, led by Warren Buffett. As of 30 June, 2014, they hold around 70 million company shares.

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