International Business Machines Corp. (IBM) To Use Insights From US Open In Business

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International Business Machines Corp. (NYSE:IBM) will be using the insights learned from crunching the data gathered from the technology front of the US Open to do better in business, the technology veteran revealed in a report from The Street.

International Business Machines Corp. (NYSE:IBM) is the official information technology provider working in tandem with the United States Tennis Association (USTA) to analyze the data gathered from people who are visiting the website as well as the applications for the US Open.

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According to The Street’s Ruben Ramirez, the Watson system of International Business Machines Corp. (NYSE:IBM) will be analyzing the data gathered during the annual competition and using this data to help the organizers make decisions.

“If a player is an underdog and they’ve just won a match, [a conversation about that]is taking place in social [media]so we are able to capture all of that,” Nicole Jeter West, USTA Director of Digital Strategy, said in the report.

According to West, part of the data to be provided by International Business Machines Corp. (NYSE:IBM) will be used to judge whether people using apps for the US Open may see a deeper set of data about players and games.

Meanwhile, John J. Kent, Sports Sponsorship Program Manager at IBM, said that the plethora of platforms to manage has increased dramatically. This includes apps for Android, iOS and other platforms. He said that Watson will be predicting when spikes of visits to the sites and apps will occur. Using this data, the company’s management systems will allocate and de-allocate resources as needed, he added.

This insight, according to Elizabeth O’Brien, Sports Sponsorship Strategy Lead at IBM, will help the company do better at providing solutions for business clients who are also facing the need to manage their resources in a world that is increasingly going mobile.

Shareholders of International Business Machines Corp. (NYSE:IBM) includes Warren Buffett’s Berkshire Hathaway which reported about 70.17 million shares in the company by the end of the second quarter of the year.

Disclosure: None

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