International Business Machines Corp. (IBM)’s SoftLayer, Power 8, System Z Will Crush Microsoft?

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In an article on Forbes, Jason Bloomberg said that the Enterprise is going through a transition phase because of Cloud and International Business Machines Corp. (NYSE:IBM) is also changing its strategy according to it. International Business Machines Corp. (NYSE:IBM) has recently signed major deals with industry partners. It is no longer relying on software licensing and subscription models rather the company is more interested in developing some platform oriented solutions.

The source quoted Robert LeBlanc, Senior Vice President, Cloud and Software Solutions at International Business Machines Corp. (NYSE:IBM), who thinks that International Business Machines Corp. (NYSE:IBM) is revamping its Cloud infrastructure heavily. He thinks that Cloud is also influencing the marketplace but the industry has all sorts of options to get customized solutions out of Cloud.

International Business Machines Corp. (NYSE:IBM) is giving importance to the value of design and UI. This is the reason why the company launched IBM design department which has not more than 500 designers. These designers work on interface, aesthetics, software UI and Cloud interface. The company is keen to inculcate all the minute details of the user experience.

International Business Machines Corp. (NYSE:IBM)’s acquisition of SoftLayer was the major step towards challenging the mainstream cloud players like Microsoft and Amazon back in 2013. The company is streamlining its hardware business in order to focus more on System Z and Power 8 Systems. International Business Machines Corp. (NYSE:IBM) is trying to modularize the code line between the upper tiers of Cloud which lies in WebSphere, DB2, Tivoli and other platforms. The company is also refining its cross-platform support in order to enhance its robustness and reliability.

Among the shareholders of International Business Machines Corp. (NYSE:IBM) is Berkshire Hathaway, led by Warren Buffett. As of 30 June, 2014, they hold around 70 million company shares.

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