, Inc. (NASDAQ:AMZN) has quietly given entry to the head of Google Inc (NASDAQ:GOOGL) Glass project, Babak Parviz, into its versatile office, but, it is still not clear about how Parviz’s abilities will be utilized in the new organization. As the market is abuzz with different versions over the departure of Parviz from Google Inc (NASDAQ:GOOGL), Bloomberg‘s Brad Stone tried to make out the implications.

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Stone is least surprised by Parviz’s appointment at, Inc. (NASDAQ:AMZN) as he reiterated that the online retailer is aggressive in competition in each and every segment, and given the fact that Jeffrey P. Bezos has recently spun off a wearables division, the hiring is all the more obvious. Stone said: “it has been pursuing image recognition for a long time.”

The long chased opportunities by Amazon could find its evidence from its acquisition of SnapTale in 2009 and the most recent launch of Fire phone consisting of firefly technology, which can take scan pictures and barcodes. Thus, Stone added: “I expect them to be there at some point.”

While Google Inc (NASDAQ:GOOGL) has positioned itself as the epitome of invention,, Inc. (NASDAQ:AMZN) too has set new milestones in the innovative technology. For instance, the Firefly technology in its phone and the recent revamp in the iPhone app are all indicative of Amazon’s efforts; moreover, the company has transitioned from Desktop computing to Mobile shopping, which is a significant achievement in itself.

Stone said that Google glass is through its research phase and is categorized as a more mature project, and since Parviz is mainly a researcher, it is expected that he will be at the ground-floor developing ideas from Amazon’s existing projects, like Firephone. Stone concluded that it was a breakthrough year for, Inc. (NASDAQ:AMZN) as it rolled out Set-up box and phone and expects the company to be working on a lot more interesting projects, like Drones or Opticoptors.

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