Reporting about the upcoming event to be held by, Inc. (NASDAQ:AMZN) on 18 June, 10 am in Seattle, Kara Tsuboi, news correspondent for Cnet, discussed the details of the event with Cnet Senior editor Jessica Dolcourt.


Kara showed an invitation send to the press members by, Inc. (NASDAQ:AMZN) CEO Jeff Bezos which represented an invitation note pasted on the top of a book by the name “Mr. Pine’s Purple Book” which Bezos claimed to be his childhood favorite book.

On being asked about what the book could mean, Dolcourt said

“The book is about 50 white houses all in a row, which is a common complaint in the smartphone industry. So, at the end of the book Mr. Pine paints his house purple in order to stand out.”

According to Dolcourt, this could be mean that, Inc. (NASDAQ:AMZN) may be looking to stand out from the crowd and since they already have a tablet, this time it could be a smartphone. She mentioned that based on the rumors, the phone could be having 3D features that would be different from the existing 3D offering which include 3D photos and 3D games.

Dolcourt added that it could be more like a phone that has a “3D experience in the interface that shifts as you move.” She referred it to the recently released Amazon video on the upcoming event that showed people holding a device and moving their body while looking at it, though the device was hidden from view in the video.

On being asked about the reason for launching a smartphone, Dolcourt replied that after the tablet, Inc. (NASDAQ:AMZN) wanted to enter smartphones and the uniqueness could be in the 3D interface. Moreover, she added:

“I think that (3D) could just be a catchphrase for actually something really different like gesturing for example.”

She highlighted the fact that as, Inc. (NASDAQ:AMZN)’s Kindle Fire was a success, the smartphone also could have a positive effect and a huge company like Amazon could surely take some risks.

Tybourne Capital Management, led by Eashwar Krishnan upped its stake in, Inc. (NASDAQ:AMZN) by 72% in the first quarter of 2014 and now holds 448,325 shares of the company. Christopher Lyle‘s Scge Management is another hedge fund that raised its stake in by 70% during the same quarter and currently has 170,000 shares of the company.

Watch the full video below:

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