Twitter Inc (TWTR) & Amazon.com, Inc. (AMZN): A Mutually Beneficial Partnership?

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Amazon.com, Inc. (NASDAQ:AMZN) is going full throttle in engaging buyers on Twitter Inc (NYSE:TWTR). The company recently launched a new hashtag through which customers can add an item to their Amazon wish list by just including that hashtag in their tweets. CNET published an article recently, which elaborated on how Amazon.com, Inc. (NASDAQ:AMZN) is using Twitter Inc (NYSE:TWTR) to provide better services to existing customers and attract new customers.

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Earlier this year Amazon.com, Inc. (NASDAQ:AMZN) had launched #AmazonCart hashtag by using which customers can directly add products in their Amazon Shopping cart. On Wednesday, the company launched #AmazonWishlist hashtag by using which customers could add products in their Amazon Wishlist. This shows that Amazon.com, Inc. (NASDAQ:AMZN) and other retailers are increasingly trying to use Twitter Inc (NYSE:TWTR) as a medium for attracting new customers.

To avail of the #AmazonCart hashtag service, a customer first needs to link his or her twitter account to their Amazon account. Once they have linked their accounts, they can simply reply to tweets containing link of Amazon’s product by using the #AmazonWishlist hashtag and the product will start reflecting in their Amazon Wishlist. Apart from this, Amazon.com, Inc. (NASDAQ:AMZN) also launched ‘ Save-a-photo’ feature, through which customers can click pictures of product and by using Twitter Inc (NYSE:TWTR) add it to their Amazon wishlist.

On their part Twitter Inc (NYSE:TWTR) and other social media companies have also disclosed that they are testing ‘buy’ buttons on their platforms, which will result in better integration between their platform and e-commerce retailers website.

As of June 30, 2014, Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN) and John Thaler’s Jat Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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