Apple Inc.’s (NASDAQ:AAPL) iWatch will aim to tie people more to the company’s ecosystem, Jon Erlichman said in a recent discussion on Bloomberg.
Erlichman was discussing Apple Inc. (NASDAQ:AAPL) smartwatch in light of recent reports that the iPhone-maker is set to start producing its iWatch in July. According to a recent report from Reuters, suppliers for the much-discussed iWatch includes South Korea’s LG Display Co and Singapore’s Heptagon. Furthermore, the watch is reportedly being manufactured by Taiwan’s Quanta Computer.
According to Erlichman, the current details out in reports today point to Apple Inc. (NASDAQ:AAPL) introducing different looks and feels for their rumored smartwatch. The Bloomberg senior correspondent said that a company that makes a product that’s intended to be used by both men and women will have to look into the differences of these intended users. Nonetheless, he said that it’s difficult to say what is definite at this time. Erlichman did say that what is certain is that the smartwatch will be focused on health and fitness.
Bloomberg’s Trish Regan then went on to ask Polly Mosendz, staff writer at The Wire, whether she thinks Apple Inc. (NASDAQ:AAPL) will be able to make the smartwatch catch on. Mosendz said that she thinks the iPhone-maker is doing everything in its power to capture the market. She pointed out that the company has brought it people from YSL and from Nike Inc (NYSE:NKE) to help with the new product. Furthermore, she said that the smartwatch will potentially get multiple sizes: from a 1.3-inch display to a 1.5-inch or 2.5-inch unit. This will help the company market to people who may be looking for different sizes in smartwatches, she explained.
Meanwhile, asked about the possible reception to the Apple Inc. (NASDAQ:AAPL) smartwatch, Erlichman said that he thinks this new development is exciting. Skipping commenting on whether this would be a “buy on the rumor, sell on the news” event, Erlichman noted that while some analysts have big expectations for the company to surpass, nobody has really claimed the smartwatch industry. Furthermore, he noted that one of the possible aims Apple has for the new product would be to introduce another device that ties people more to the Apple ecosystem.
The discussion is available to view below.
Shareholders in Apple Inc. (NASDAQ:AAPL) includes Glen Kacher’s Light Street Capital which reported by the end of the first quarter that they have 40,538 shares in the company. Another shareholder in the iPhone-maker is Israel Englander’s Millennium Management which reported 40,489 shares during the same period.