King Digital Entertainment PLC(NYSE:KING) announced it will launch a Chinese version of its wildly popular Candy Crush Saga game for the Chinese market exclusively with Tencent Holdings. This agreement further extends King’s presence in key Asian markets. It follows the successful launches of Candy Crush Saga in Korea and Japan in 2013. The Chinese version will be available via Tencent’s Mobile QQ and Weixin Game Centers.
Analysts have a consensus price target of $24 on King Digital Entertainment PLC(NYSE:KING) which indicates a 37% upside. The consensus rating of the stock is a HOLD with a score of 2.00. King has not yet released the date of it’s first earnings release and conference call.
Suggested Reading: Most Expensive Airline Tickets